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177774575
Yuengling: A History of Americas Oldest Brewery (Paperback)
Item #:
177774575
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- Can you name America's oldest brewery? If visions of outsized draft horses plod to mind, you're way off. Instead, head for the mountains--of northeastern Pennsylvania. In 1829, in Pottsville, German immigrant D.G. Yuengling set up shop to slake the thirst of immigrants flocking to the region's booming anthracite coalfields. Five generations have steered the family-owned brewery through fires, temperance, depressions, Prohibition, and the whims of changing tastes; outlasted hundreds of local competitors; and turned Yuengling from a regional name into a national institution. For 175 years, the hard-working, hands-on approach of Yuengling has kept it going, and growing, while thousands of other brands vanished into history's recycling bin. Kick back, relax, and crack open a cool history of Yuengling and Son, Inc., America's oldest brewery. It begins with the brewery's founding in 1829 by German immigrant D.G. Yuengling, who saw an opportunity in the region's growing, beer-loving immigrant population. Subsequent chapters follow the brewery into the age of bottled beer and advertising; through the dark days of Prohibition; the age of consolidation, when a few big names swallowed up or buried most regional brews; and into the age of microbrews, when consumers turned away from bland brands in search of a beer with character, leading to Yuengling's resurgence on the national scene. An epilogue gauges the company's current status and immediate future, and a chronology lists key events in the brewery's existence. Notes and copious illustrations supplement this history, which also includes a list of reference works, and an index.
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | October, 2007 |
| Pages | 231 |
| Reading level | General Adult |
| Subgenre | Corporate & Business History |
| Series title | No Series |
| Edition | 1 |
| Publisher | McFarland & Company |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 7.00 x 1.00 x 10.00 in (17.8 x 2.5 x 25.4 cm) |
| Assembled product weight | 1 lb (450 grams) |
| Bisac subject heading | Business & Economics |
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Customer Questions & Answers
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Question:
Who founded Yuengling Brewery?
Answer: Yuengling Brewery was founded by German immigrant D.G. Yuengling in 1829. -
Question:
What significant challenges did Yuengling face?
Answer: Yuengling navigated challenges including fires, Prohibition, and changing consumer preferences. -
Question:
How did Yuengling evolve over the years?
Answer: Yuengling transformed from a regional name into a national institution and thrived during the microbrew revolution.
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Features & Benefits
- Explore the fascinating history of Yuengling, America's oldest brewery, founded in 1829.
- Learn how the brewery overcame major challenges, including Prohibition and shifting consumer tastes.
- Discover the transformation of Yuengling from a regional brewery to a national institution.
- Delve into the significant historical milestones in the brewing industry related to Yuengling.
- Understand the resurgence of Yuengling amidst the microbrew revolution with its character-rich beers.
- Enjoy a detailed chronology of key events, enriched with notes and illustrations.
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