Item #:
150328496
Services Marketing: Concepts, Strategies, Cases
Item #:
150328496
USD 106
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Gain valuable insights for business success with this comprehensive, current approach to services marketing.
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What Stands Out
Comprehensive Coverage
Delivers extensive insights into services marketing, covering essential concepts, strategies, and real-world cases to enhance understanding and application in various contexts.
Practical Case Studies
Incorporates relevant case studies that provide practical examples of successful services marketing strategies, helping students and professionals to apply theories to actual scenarios.
Current Trends
Addresses the latest trends and developments in services marketing, ensuring readers are equipped with contemporary knowledge vital for success in a rapidly evolving market.
Product Details
- Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition's practical global perspective.
| Publisher | Cengage Learning |
| Publication date | March 27, 2023 |
| Edition | 6th |
| Language | English |
| Print length | 448 pages |
| ISBN-10 | 0357718305 |
| ISBN-13 | 978-0357718308 |
| Item Weight | 1.78 pounds (810 grams) |
| Dimensions | 8.5 x 0.75 x 10.5 inches (21.6 x 1.9 x 26.7 cm) |
Who Should Buy?
-
Marketing Students
This book provides foundational marketing concepts essential for students pursuing careers in service-oriented industries.
-
Service Managers
Practitioners can apply strategies and case studies from the book to improve customer service and operational efficiency.
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Academic Researchers
Useful for those conducting research on marketing strategies and concepts in the service sector for academic purposes.
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General Consumers
This text is academic and may not be relevant or practical for everyday consumer experiences in services.
Product Description
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Customer Questions & Answers
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Question:
What topics are covered in this book?
Answer: The book covers essential services marketing concepts, strategies, current trends, and case studies. -
Question:
How does this book address technological advancements?
Answer: It includes new content on robotics and AI as they relate to services marketing. -
Question:
Is this edition relevant to current global issues?
Answer: Yes, it addresses environmental, societal, and governance issues as well as pandemic-related challenges.
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Features & Benefits
- Explore essential services marketing concepts and strategies.
- Stay updated with the latest industry trends and global issues.
- Learn from streamlined chapters and practical cases.
- Understand the impact of technological advancements like AI and robotics.
- Address current challenges including pandemic effects and disruptive consumers.
- Enhance your competitive advantage in both services and tangible product marketing.
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