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Item #:
108969925
How Minds Change: The New Science of Belief, Opinion and Persuasion
Item #:
108969925
USD 27
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In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them.
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What Stands Out
Scientific Insights
Offers groundbreaking research on the psychology of belief and persuasion, providing readers with scientifically-backed perspectives that challenge conventional notions of how opinions are formed and changed.
Practical Strategies
Equips readers with actionable techniques for influencing others and navigating discussions, making it not just informative but also a practical guide for personal and professional interactions.
Current Relevance
Addresses contemporary issues surrounding belief and opinion in society, making it a timely resource for understanding divisive topics and improving communication in today's polarized environment.
Product Details
| Publisher | Oneworld Publications |
| Publication date | May 4, 2023 |
| Language | English |
| ISBN-10 | 0861545680 |
| ISBN-13 | 978-0861545681 |
| Item Weight | 14.7 ounces (416.75 grams) |
| Dimensions | 4.92 x 1.46 x 7.8 inches (12.5 x 3.7 x 19.8 cm) |
Who Should Buy?
-
Psychology Students
This book provides valuable insights into persuasive communication, beneficial for students studying psychology and behavioral sciences.
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Marketing Professionals
Professionals in marketing can leverage the strategies outlined to effectively influence consumer beliefs and enhance campaign success.
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Debate Enthusiasts
Those engaged in debates will find techniques for changing perspectives useful to enhance their arguments and persuasiveness.
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Casual Readers
Individuals seeking light reading might find the academic approach and dense theories less engaging or enjoyable.
Product Description
How Minds Change: The New Science of Belief, Opinion and Persuasion
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Customer Questions & Answers
-
Question:
What topics does the book cover?
Answer: It covers the science of belief, opinion formation, and persuasion techniques. -
Question:
Who is the author of the book?
Answer: The author is David McRaney, a self-delusion expert and psychology enthusiast. -
Question:
What can I gain from reading this book?
Answer: You will gain insights on how to effectively influence others and understand the dynamic nature of beliefs.
Game Theory Editorial Review
**** "How Minds Change: The New Science of Belief, Opinion and Persuasion" by David McRaney has been met with a largely enthusiastic reception, captivating readers with its insight into the intricacies of human psychology and the dynamics of belief and opinion. Reviewers commend McRaney's clear and compelling writing style, noting his ability to convey complex ideas in an accessible manner. The stories woven throughout the book serve not only to illustrate theoretical concepts but also to keep the reader engaged, making it a stimulating experience. Many readers find the book profoundly helpful, offering practical strategies to facilitate dialogue and foster change in how individuals approach conversations about differing opinions. McRaney's humble, inquisitive tone invites readers to share in his journey of learning rather than presenting himself as an authority, which is well-received among those who appreciate a collaborative perspective on such a multifaceted topic. However, not all feedback is uniformly positive. Some readers feel that the book occasionally presents strong language that may detract from its overall message. Others wish for a stronger focus on how its insights can be applied directly to everyday conversations, rather than a deeper dive into academic interviews. Overall, while "How Minds Change" may not introduce entirely new notions for seasoned professionals in psychology or change management, it serves as an excellent introductory resource for those less familiar with the subject matter. In summary, McRaney's latest book is being hailed as an enlightening read for both casual readers and professionals looking to better understand human behavior and opinion dynamics, ultimately encouraging a mindset prioritizing empathy and authentic communication. **
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Pros
- Engaging and clear writing style
- Provides practical strategies for dialogue and opinion change
- Offers new perspectives on human psychology
- Invites readers to engage in a collaborative learning process
Cons
- Occasional use of strong language
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USD 27
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Features & Benefits
- Explores the science of belief, opinion, and persuasion.
- Imagines changing minds in just one conversation.
- Features real-life stories and expert insights.
- Examines the rapid evolution of societal beliefs.
- Grounded in the latest psychology and neuroscience research.
- An inspiring read for anyone seeking to influence others positively.
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