Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo | Define and Moisturize Wavy, Curly, and Coily Hair | Minimize Frizz | Sulfate-Free |

The Briogeo Curl Charisma Hydrating Shampoo has garnered a mixed reception from customers, particularly those with textured hair. Many reviewers praise the shampoo for its effectiveness in cleaning and defining curls while being free of harmful chemicals. Users with curly hair have reported noticeably reduced frizz and improved curl definition after using the product, stating that it has become a crucial part of their hair care routine. Some have noted that the shampoo revived their hair and helped maintain good hair days for several Consecutive days. However, a common point of contention lies in the shampoo's Consistency. Many users have described it as watery, leading to a perception that they must use more product than necessary, which can detract from the overall value. While some appreciate the purity of its formulation, others have struggled with the lack of lather and the difficulty in applying it efficiently. Reviewers, especially those with finer hair types, expressed disappointment, finding that the shampoo left their hair feeling overly clean—similar to using a clarifying shampoo—and not very moisturized. Despite contrasting experiences with texture and application, Briogeo’s commitment to clean, vegan ingredients and targeted effectiveness for curly hair users stands out. Overall, the Briogeo Curl Charisma Hydrating Shampoo may be a worthwhile investment for those seeking a product tailored for textured hair, while others might find it incompatible with their specific hair needs. **