Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
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With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded writer's block.
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- An excellent 'ready reference' both for copywriters and for those entering the field. -- Robert Goldsborough, Special Projects Director Advertising Age Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life? -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called 10 Basic Rules of Copywriting, with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded writer's block.
| Publisher | McGraw Hill |
| Publication date | June 11, 1998 |
| Edition | 1st |
| Language | English |
| Print length | 160 pages |
| ISBN-10 | 0809229773 |
| ISBN-13 | 978-0809229772 |
| Item Weight | 12 ounces (340.2 grams) |
| Dimensions | 8.5 x 0.4 x 8.7 inches (21.6 x 1 x 22.1 cm) |
Product Description
Customer Questions & Answers
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Question:
What type of phrases does this book offer?
Answer: It offers over 5,000 sales phrases, including slogans and attention grabbers for various products and services. -
Question:
Is this book suitable for beginners in copywriting?
Answer: Yes, it is designed for both novices and experienced copywriters, providing essential guidance and tips. -
Question:
How is the content organized in Phrases That Sell?
Answer: The book is organized by category and includes indexing and cross-referencing for ease of use.
Advertising Editorial Review
0809229773 is a reference book for copywriting and marketing professionals. Although some reviewers found the content to be basic and outdated, others found it to be a highly useful starting guide on how to write copy for your online shop. The book is filled with phrases and descriptions of products and services that have proven to sell. The book is a great time-saver and is arranged in an easy-to-find way. The only downside of the book is that it is printed on thin paper, and the text from the previous page can show through and make it more difficult to read.
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Pros
- Useful guide for new professionals
- Contains proven-to-sell phrases and descriptions
- Arranged in an easy-to-find way
Cons
- Basic content
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Features & Benefits
- Ultimate resource for copywriters and marketers.
- Organized by category for quick access.
- Over 5,000 sales phrases for diverse products and services.
- Includes expert copywriting rules and insider tips.
- Special section on creating effective slogans.
- Boosts confidence and creativity in copywriting tasks.
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